Future Product
Expected Product
Latent Product
Existing Product
Answer
Correct Answer is:
Existing Product
Production Concept
Selling Concept
Marketing Concept
Buying Concept
Answer
Correct Answer is:
Selling Concept
Product
Show
Reality
Service
Answer
Correct Answer is:
Product
Managing the marketing process
Monitoring the profitability of the companies products and services
Developing marketing strategies to move the company forward
The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
Answer
Correct Answer is:
The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value,
open-market
deregulated
regulated
scientifically segmented
Answer
Correct Answer is:
deregulated
The right product
The right service
The right store
Value
Answer
Correct Answer is:
Value
Better prices
Well-established brand names
One-on-one communications
direct selling capability
Answer
Correct Answer is:
Well-established brand names
Business markets
Global markets
Consumer markets
Nonprofit and governmental markets
Answer
Correct Answer is:
Consumer markets
Which countries to enter
How to adapt their product and service features to each country
How to price their products in different countries
All of the above
Answer
Correct Answer is:
All of the above
Changing technology
Globalization
Deregulation
Heightened competition
Answer
Correct Answer is:
Heightened competition
Reactive market orientation
Proactive marketing orientation
Total market orientation
Impulsive market orientation
Answer
Correct Answer is:
Reactive market orientation
Product
Marketing
Production
Selling
Answer
Correct Answer is:
Product
Marketing concept
Selling concept
Production concept
Product concept
Answer
Correct Answer is:
Selling concept
